Privacy Policy

1. Introduction

KC Performance ("we," "our," or "us") is a sports medicine and performance optimization practice. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or interact with us.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our practices, please do not use our website or services.

2. Information We Collect

Information You Provide Directly

We collect information you voluntarily provide through:

Information Collected Automatically

When you visit our website, we automatically collect:

• Device information (browser type, operating system)
• IP address and approximate location
• Pages visited and time spent on site
• Referring website or source
• Interaction data (clicks, scrolls, navigation patterns)

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer support
• Schedule and manage appointments
• Process payments for services
• Send newsletters and updates (with your consent)
• Improve our website and services
• Analyze website traffic and user behavior
• Comply with legal obligations
• Protect against fraud and unauthorized access

4. Third-Party Services

We use trusted third-party services to operate our website and provide our services. These providers may collect and process your information according to their own privacy policies:

5. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and analyze site usage.

Google Analytics

We use Google Analytics (Property ID: G-EELSZR5BKK) to understand how visitors interact with our website. This service collects anonymized data about page views, session duration, traffic sources, and user demographics.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Essential Cookies

Some cookies are essential for the website to function properly, including those that maintain your session and remember your preferences.

6. Healthcare Information

Please be aware that:

• Appointment booking and health intake information is collected and stored by Acuity Scheduling (a Squarespace company). Their privacy practices govern this data.
• This website is primarily informational and is not a patient portal or electronic health record system.
• We accept various insurance plans (NYSHIP, Aetna, BCBS, 1199, and others). Insurance verification may require sharing information with insurance providers.
• Any Protected Health Information (PHI) collected during in-person appointments is handled in accordance with applicable healthcare privacy regulations.

For questions about how your health information is handled during appointments, please contact us directly.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• HTTPS encryption for all website traffic
• Secure third-party service providers (Stripe is PCI-DSS compliant)
• Limited access to personal data on a need-to-know basis
• Regular review of our data collection and storage practices

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-out: Unsubscribe from marketing communications at any time

To exercise these rights, please contact us using the information provided at the end of this policy. We will respond to your request within a reasonable timeframe.

9. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and fulfill the purposes described in this policy
• Comply with legal and regulatory obligations
• Resolve disputes and enforce our agreements
• Maintain business records as required by law

When your information is no longer needed, we will securely delete or anonymize it.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately, and we will take steps to delete such information.

For patients under 18 seeking sports medicine services, a parent or guardian should initiate contact and provide consent.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes:

• The "Last updated" date at the top of this policy will be revised
• Material changes may be communicated via email or a prominent notice on our website
• Your continued use of our website after changes constitutes acceptance of the updated policy

We encourage you to review this policy periodically.